We have just launched the "What's In Your Cup?" milk campaign in Zambia.

The campaign is part of the Market-Led Dairy Innovations Project (M-DIP) and aims to increase the demand of locally produced milk in Zambia.

The campaign was developed in partnership with AgriProFocus and with the support of GIZ under the One World, No Hunger Special Initiative. 


The pilot campaign includes radio and television adverts and will be upscaled in 2017.