Reflections on IAP's challenge fund third round
The third application window for the IAP Challenge Fund spanned approximately two months. Interestingly, despite the extended period, half of all 600 submissions were received on the final two days.

Breaking assumptions
The third round of Innovations Against Poverty (IAP) launched in late 2024, offering grants of up to €200,000 to inclusive businesses in Cambodia, Ethiopia, Uganda, and Zambia. These grants are designed to boost these businesses towards poverty reduction. As applications closed, one early insight became clear: Procrastination knows no borders!
The project team had assumed early applications would signal the most serious candidates. Instead, fifty percent arrived in the final twenty-four hours, with entrepreneurs using every last minute to refine their proposals.

We received more than 300 submissions in the last 2 days of the application window
How market gaps create natural innovation
While applications will now go into a rigorous review process, it is already clear that innovation can be found in unexpected places.
In Uganda's eastern region, a poultry company had built something remarkable without realizing it: a network of regional centers providing free veterinary services to small farmers. They did not set out create an "innovative and inclusive business model" —they were just building a business that worked for everyone involved.
In Ethiopia, another company saw that dairy farmers could not get loans because banks did not accept herds as collateral. Their solution? Combining livestock insurance with digital tracking to turn livestock into bankable assets. Two samples of businesses solving real problems in innovative and inclusive ways.
Smart support: Turning application challenges into opportunities
The comprehensive nature of IAP's application process revealed both challenges and opportunities. While hundreds of businesses started applications, many initially struggled with the detailed business plan and understanding the co-investment requirements. The project team noticed this and took action. By sending targeted support emails to applicants who had stalled in specific sections, the team helped several businesses cross the finish line. What started as a challenge in completion rates turned into an opportunity to build stronger proposals through timely, targeted intervention.
Shorter webinars get better results: The power of single-topic training
This pattern of finding the unexpected, questioning internal assumptions, and learning across country teams has been a theme over the first few months. The team assumed more support would mean better applications, so early outreaches started with comprehensive webinars covering everything from business models to financial projections. But something interesting happened when the Ethiopia team tried breaking these into focused modules: more specific sessions meant less total support needed.
When businesses could self-select into topics they struggled with, they came better prepared. It was a reminder that sometimes the best way to tackle complexity is to embrace it, but in smaller pieces.
Delivering one webinar for a specific sector or specific part of the business plan makes us more effective
Engidashet MalakuEthiopia's Country Project Manager
Experience takes time to translate
And as for those procrastinating entrepreneurs? What the project initially labelled as procrastination turned out to be something else entirely. Those last-minute submissions were from businesses taking time to translate years of practical experience into short clear descriptions. Applicants were doing all they could to articulate market signals, customer feedback, and the practical demands of their environment to make the most compelling case possible.
About the IAP project
Low-income markets represent a significant business opportunity. The four billion people living on the poverty threshold of less than US$8 a day constitute a global consumer market with a shared purchasing power valued at US$5 trillion.